Lotus Cars Aims to Re-establish Lotus Brand in Malaysia


Lotus Cars Malaysia, the sole local franchise holder for Lotus Cars, aims to reestablish the brand in Malaysia.

General manager Tengku Ezan Ley Tengku Mahaleel said Lotus’ new journey in Malaysia will be complemented by the Lotus Emira, the production of which kicked off last year, and the all-new fully electric Lotus Eletre which is launched today in the Malaysian market and for the first time in Asia.

“Market share is not a concern at the moment as we want to reestablish the Lotus car brand again in Malaysia,” he told reporters after the launch of the Lotus Eletre here today.

For the record, Proton was the owner of Lotus Cars from 1996 to 2017.

In June 2017, Zhejiang Geely Holding Group became the major shareholder of Lotus Cars with 51 per cent, while the remaining 49 per cent is owned by Tan Sri Syed Mokhtar Albukhary through Etika Automotive Sdn Bhd.

Tengku Ezan Ley said a total 140 bookings has been collected as of today for the highly anticipated Lotus Eletre.

In total, 200 units of the hyper SUV (sports utility vehicle) are available for this year. They come in three variants — Eletre, Eletre S and Eletre R.

For the Eletre, he sees new clients from a younger age group, compared to a majority of 40 years and above previously

He expects 50-60 per cent of demand for the Eletre S variant (price from RM648,000), 15 per cent for Eletre R (price from RM798,000) and 25 per cent for Eletre (price from RM578,000).

“We already have 140 bookings today. We are very confident we will get 200 bookings very soon.

“Malaysia always has a strong association with Lotus, of course the shareholder is also Malaysian and I think buyers are also taking advantage of the electric vehicle (EV) incentives that we have for Malaysia,” he noted.

Bookings for the Emira has been fully taken up.

“We saw many past loyal customers who own the Elise, Exige and Evora coming for the Emira. We only see a small percentage of newcomers for the model,” he added.

Tengku Ezan Ley said Lotus Cars Malaysia is strengthening its commitment for the domestic market with new model introduction, sales and after sales initiatives.

He added that Lotus Cars Malaysia is also planning to introduce new concept outlets next year and showrooms mainly in the Klang Valley.

To complement the launch of Eletre, Lotus Cars Malaysia and Gentari Sdn Bhd’s wholly owned subsidiary Gentari Green Mobility Sdn Bhd have signed a memorandum of understanding (MoU) to explore collaborations in electric vehicle (EV) charging infrastructure at its facilities, Lotus EV owners’ premises as well as public areas.

Gentari chief green mobility officer Shah Yang Razalli said the MoU is for a period of two years.

The parties are also seeking opportunities to collaborate in the exploration of and including the introduction of Zero Emission Vehicle Fleet solutions in Malaysia, renewable energy deployment at Lotus Cars Malaysia’s facilities and a digital platform.

“At Gentari, we are working with like-minded partners across all segments of transportation in driving towards sustainable mobility,” said Shah.

Since its introduction in June 2022, Gentari through its affiliated entities has deployed more than 150 charging points across 35 locations in Malaysia and over 160 charging points in India.

With the aims to be Asia Pacific’s preferred green mobility solutions provider, Gentari aims to capture 10 per cent market share (circa 25,000 charging points based on current estimates) across key markets in Asia Pacific by 2030.

Gentari aims to install 9,000 public charging points by 2026, with an anchored presence in Malaysia and India.

Source: Malaymail